Never ever take the brand for granted. Ever.
As an agency our clients place with us the ultimate expression of trust.
They allow us to become the voice of their most valuable asset.
This trust should never be accepted lightly.
As guardians it is all of our responsibilities to nurture and build our clients’ brands.
To do this we need to understand them deeply.
Know what they would say.
Know what they wouldn’t say.
For every brand you work on ask yourself this question:
“Do I understand and know this brand as well as one of my close friends”.
If the answer is no speak to someone who does know (the brand, not your friends).
And do this for every brand you work on.